Saturday, May 19, 2012

The Network of Entrepeneurs starts where you are

Entrepreneurs are found everywhere and that is why Kitchener-Waterloo Entrepreneurs is part of a network of LinkedIn groups in Southern Ontario.  With this arrangement, everyone can network within their home area, but can also look to see what is going on in other neighbouring communities.

Affiliated networking groups include:

Barrie Entrepreneurs
Brampton Entrepreneurs
Brantford Entrepreneurs
Burlington Entrepreneurs
Cambridge Entrepreneurs Ontario
Chatham Entrepreneurs
Goderich Entrepreneurs
Guelph Entrepreneurs
Hamilton Entrepreneurs
Ingersoll Entrepreneurs
Kitchener-Waterloo Entrepreneurs
London Entrepreneurs
North Bay Entrepreneurs
Owen Sound Entrepreneurs
Sarnia Entrepreneurs
St. Catharines Entrepreneurs
St. Thomas Entrepreneurs
Tillsonburg Entrepreneurs
Toronto Entrepreneurs
Whitby Entrepreneurs
Woodstock Entrepreneurs

New Bloggers Welcome

I want to thank all those who have agreed to become bloggers for this blog.  I look forward to reading your posts.  You are a diverse group of people who are all entrepreneneurs in Kitchener-Waterloo.  I also look forward to seeing in what directions the content of the blog goes.  This is still a big experiment.  Just how the community responds to the articles will also be very informative.

Last month the blog had 300 page views and 17 followers.  With the uptick in readership, I invited new bloggers and many people volunteered.  I am still looking for more bloggers, so if you are interested in letting the Kitchener-Waterloo Entrepreneurial community know what you think, feel free to contact me, Charles Borras.

Wednesday, May 16, 2012

The Elevator Pitch in 5 Simple Steps

The goal of entrepreneur is to sell themselves as a product or service. After all, clients decide to hire your company for your services to work with you. You are the face of your company and have to be able to sell your skills. How are you going to win them over?

What you need is an Elevator Pitch. An Elevator Pitch is based on a simple concept. If you were on an elevator ride with someone who could further your business, what would you say before they left the ride? You only have a short amount of time to sell yourself. So, if you were a computer engineer or software developer and you saw Mark Zuckerberg or Mike Lazaridis, what would you say? You have under a minute to form a lasting impression.

Here's a general outline on creating an Elevator Pitch. These are crucial for networking events, such as KW Chamber of Commerce galas, or trade shows. Remember to keep it short, precise, and under a minute.

1. Introduce yourself.
2. Say what you know about the other party. 
3. State two skills or ways you can contribute to the other party. Remember to be short and concise.
4. State what you hope to achieve by talking to them. Do you want a job interview? An introduction to their business connection? An acceptance on Linkedin?
5. Conclude by thanking them for their time and summarize the aforementioned two skills you want them to remember you by.

Some other key points to remember are to keep your Elevator Pitch short and precise. Present yourself with proper body language. Always be prepared; have your business card available at all times.

This has worked for The Event Firm Inc. many times. While supervising our client's events, we have met other business professionals who wanted more information about our company. We have booked many clients using this method and paired it with the fact that most customers are repeat and referral customers.

So keep trying your Elevator Pitch! You never know when it will come in handy. Comment on your experiences below!